A Klaviyo account set up right
Account configuration and a flow naming system that keeps things organised once you have a dozen automations running.
Email marketing with Klaviyo
Stop leaving your best revenue in the inbox.
Most stores send a few campaigns and call it email marketing. This course shows you how to set Klaviyo up properly and build the signup forms and automated flows that sell while you sleep.
Built for Shopify and WooCommerce stores. No prior email experience needed.
12
Video lessons
4
Chapters, start to finish
Lifetime
Access, learn at your pace
What you walk away with
A working email program, not a folder of notes
Every chapter ends with something live in your Klaviyo account. You follow along and build as you watch.
Signup forms that actually convert
Build a basic form, upgrade it to a high-converting version, then A/B test it against a variation to see what wins.
A complete welcome series
The full flow for subscribers who have not bought yet, including an automatic resend to anyone who did not open the first email.
A revenue benchmark to aim at
Know how much of your revenue email should be driving, so you can tell whether what you build is working.
Clarity on campaigns vs flows
When to send a one-off campaign and when to automate, so you stop guessing what to send on a Tuesday.
Skills you can sell
The same setup freelancers and agencies charge for. Do it for your own store or for clients.
The curriculum
Four chapters, twelve lessons
Short, focused video lessons you can work through in an afternoon or spread across a week.
01
Welcome
Set your expectations and know what good looks like before you touch the tool.
- My Background (Optional)
- Course Intro + Outline
- Email Revenue Benchmark
02
Klaviyo Foundations
Get the account set up and understand the two things Klaviyo actually does.
- Klaviyo Account Setup
- Campaigns vs. Flows
- Flow Naming Convention
03
Signup Forms
Turn visitors into subscribers, then test your way to a better form.
- Integrate Signup Forms
- How To Build A Basic Signup Form
- Build A High Converting Form + How To A/B Test The Form
04
Welcome Series
Build the automation that turns a new subscriber into a first-time buyer.
- Welcome Series for Non Buyers: Overview + Email 1
- Auto Resend Welcome Email 1 to Non-Openers
- Welcome Series for Non Buyers: Emails 2, 3 and 4
Is this for you?
Honest about who gets the most out of this
A good fit if you are
- An ecommerce store owner who knows email should be doing more
- A marketer or freelancer adding email to what you sell
- New to Klaviyo and want to set it up properly the first time
- Already using Klaviyo but only sending the occasional campaign
Probably not for you if
- You want a done-for-you service rather than to learn the tool
- You are looking for deep copywriting theory rather than Klaviyo mechanics
- You need advanced segmentation and deliverability work today, which later chapters will cover
What you need
- A free Klaviyo account
- A store or sample business to practise on, which is optional but helpful
- No prior email marketing experience
The catalog
Everything available right now
One course live today, with more stacks in production. Enrolled students get new lessons in their course at no extra cost.
Courses
Email Marketing Course
Klaviyo Email Marketing: From Setup to Revenue-Driving Flows Build an email program that turns subscribers into repeat customers. Most Klaviyo accounts send a few campaigns and leave their best revenue untouched. This course shows you how to set up Klaviyo properly and build the segments, automations, and campaigns that drive sales on autopilot.
USD 250.00
View course
Questions
Before you enrol
Access does not expire. Once you enrol you can come back to the lessons whenever you need them, including when new lessons are added to the course.
No. Klaviyo has a free tier that is enough to follow along with every lesson in this course. You only need a paid plan once your list grows.
You can still follow along. A real store makes the practice more useful, but every lesson can be completed with a sample business or a test account.
No. Klaviyo integrates with Shopify, WooCommerce and other platforms. The setup lesson covers connecting your store, and everything after that works the same regardless of platform.
You create an account at checkout and the course appears in your account straight away. Sign in any time and pick up where you left off.
Yes. Segmentation, abandoned cart and other revenue flows, deliverability and analytics are planned, and enrolled students get them at no extra cost.
Your list is already worth more than you think
Set Klaviyo up once, build the flows, and let them keep selling long after you have finished the course.